A rainy evening, a few old pieces of paracord Rein and Rank began with a simple plan: make Christmas gifts for Liz’s Army Cadet detachment. One cold, wet evening, Liz, a co-founder of Rein and Rank and an Army Cadet instructor, got out some old paracord pieces and began making. She wasn’t thinking about starting a business. She wasn’t trying to create a product range or test an idea. She simply wanted to make something thoughtful for the cadets she knew. An illustrative image of the kind of quiet evening when a small idea can begin. The first items were small: paracord keyrings and camouflage scrunchies, made as gifts for… Read More
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